Barbara Says – Design e Comunicação Lda. Lisboa. Portugal
Corporate identity and billboards for Lisbon’s Book Fair. We carved the lettering directly on the main ephemeral structures created for the effect of the fair, setting off an idea of fragmentation that contrasted heavily with the building’s intense and bulky red form. The project’s own drawings were reworked and mixed up with this architectural forms-based lettering.
Feira do Livro Director: Paula Moura Pinheiro
Architecture: Marcosandmarjan architecture
Art direction and graphic design: António Silveira Gomes
Graphic designers: Mafalda Anjos, Francisca Mendonça
Produced materials: typography, exhibitions signs and 3D lettering.